WHY REJEN?
We’re not just about great coffee—we’re about doing things right. From how we grow it, to how we give back, Rejen Coffee is built on quality, purpose, and care. Here’s what makes us different:
🌱 100% Organic & Non-GMO 🌱
Our beans are grown without synthetic chemicals, GMOs, or harmful additives—just clean, naturally nurtured coffee from regenerative soil. It's better for you and better for the planet.
🇬🇹 Proudly Grown in Guatemala 🇬🇹
Our coffee is cultivated in Santa Rosa de Lima, Guatemala, where volcanic soil, high altitude, and a rich heritage create the perfect environment for bold, smooth beans.
🔁 Easy & Free Returns 🔁
Not in love with your coffee? No worries. We offer hassle-free, no-cost returns within 15 days. You’ve got nothing to lose—except bad coffee days.
🚚 Fast & Reliable Shipping 🚚
We deliver quickly and safely. Most U.S. orders arrive in 4–6 business days, and we offer worldwide shipping too. Need it sooner? Expedited options are available.
NOT YOUR
AVERAGE COFFEE
With so many coffee brands out there, we know you have options. But Rejen Coffee isn’t just another name on the shelf—we grow with purpose, roast with care, and give back with every cup. Here’s how we’re different:
We Grow It Ourselves 🪴
Unlike many brands that buy beans through middlemen, we own and operate our farm in Guatemala—giving us full control over quality, sustainability, and ethics from soil to sip.
Regenerative, Not Just Organic ♻️
While others stop at organic, we go further by practicing regenerative farming—restoring soil, preserving water, and capturing carbon to fight climate change.
Purpose in Every Purchase 🎓
A portion of every sale directly supports education, fair wages, and opportunity in our local farming community—not through vague claims, but through clear, trackable results.
Smooth, Low-Acid Roast 🔥
We’ve worked with coffee pros to perfect a roast that’s bold and flavorful, yet easy on the stomach—something most mass-market coffees can’t offer.
Real People, Real Impact 🌎
We’re not a faceless brand—we’re a small, purpose-driven team that believes your daily coffee should do more than taste good. It should do good.
OUR STORY
From One Dream to a Thousand Mornings
What started as a father’s quiet passion has become a movement rooted in purpose. Nearly 12 years ago, my father found a hidden gem in the Guatemalan highlands—a farm with rich soil, perfect altitude, and a vision waiting to be planted.
Faces Behind
the Flavor
HERMAN JENSEN: FOUNDER
My dad, the visionary behind Rejen Coffee, whose passion for quality and community drives everything we do.
ALFREDO BRAN: HEAD FARMER
The main steward of the farm, Alfredo ensures every plant thrives with care and expertise.
ORALIA ALONZO: FARM MANAGER
Second in command, she keeps the farm running smoothly and supports the whole team.
